How Wix Integration Optimizes the eCommerce Checkout (2025)

In the eCommerce business market, day by day, it is becoming more and more difficult for retailers to hunt such customers who are as per their buyer persona, onboard these customers, and then retain them. eCommerce retailers often encounter situations where customers visit their online stores, and add items to their shopping carts, but ultimately abandon their purchases. There can be various reasons for cart abandonment, and you can read details of this phenomenon in one of our previously written detailed articles on this.

Also Read: How to Reduce Checkout Abandonment in Shopify

Coming towards the solution to such issues that almost all eCommerce retailers face, you need to adopt a specialised eCommerce platform. One of these platforms is Wix which is not only an e-store builder but also a place where you can avoid many challenges regarding checkout. Without wasting time, we will take you to the details of the Wix checkout process.

Wix Checkout Process

The checkout process of Wix is divided into several steps. Also, the number of these steps depends on the customization that users do specifically for their business. The following are the basic steps for the completion of the Wix checkout process:

1. Adding products to the cart

Customers come to the online eCommerce store and browse through the products to find the ones that they need to purchase. They can visit the cart any time to see what they have added in there.

2. Cart review

If required, customers can visit the cart to make changes to the products added to the cart. They can change quantity, and even add and delete products from the cart.

3. Shipping Information

When adding items to the cart is done, the customer is directed to the page where he needs to provide shipping details. Even the customer can choose the shipping method.

4. Payment Information

In the eCommerce market, many businesses operate beyond borders. To cater to international customers, they need to enable customers to pay with their preferred payment method. So, you can get PayPal or any other payment gateway with Wix to process payments seamlessly. Also, if customers want to pay with their cards or bank transfers, their card and bank details are asked and taken by the system securely. Wix integrated with payment gateways offers customers a secure environment to process payments.

5. Order Confirmation

When the payment method is selected, the order is confirmed and an order confirmation page opens up. Also, customers receive an order confirmation email at the address that they provide.

6. Order Processing

An order notification will be sent to you as the website owner, and you may handle orders from your Wix dashboard. Order processing, inventory tracking, and order status updates are all possible.

7. Shipping & Delivery

Now the order processing starts. After packaging, you can use the shipping information of the customer and dispatch the order for delivery.

8. Customer Support

The last step in the Wix checkout process is customer support. There can be any reason for delay or mistake in the order that you need to deliver to the customers. To handle such issues, you need to have a customer support team. Provide customers with the customer support team contact so that they can reach out to you as and when required.

Throughout this process of checkout, Wix allows users to customize the platform as per their business needs and preferences.

Wix Integration with Subscription Management Platform

eCommerce businesses not only need a platform that allows them to set up an e-store but also some other applications and software. One of these is the subscription management platform. eCommerce businesses have widely opted for the subscription business model, especially, the pandemic episode in the recent past has made subscriptions a new trend in the eCommerce markets.

Today, many people order subscription boxes for coffee, tea, personal care, pet food, and whatnot. The subscription business model has given a new shape to the eCommerce business market. So, the point is if you offer subscriptions on your Wix store, then you need Wix integration with subscription management software. An integrated solution of Wix and a subscription management platform facilitates the management of all business activities. From billing to payment, and customer care to self-service portal everything can be managed flawlessly.

Last but not least, you will be able to reduce the cart abandonment rate significantly with Wix-subscription management software integration.

Also Read: Maximizing WooCommerce: Seamless Integration with SubscriptionFlow for Checkout Excellence

Wix Integration with SubscriptionFlow

Coming towards which subscription management software to opt for to manage subscriptions and eCommerce business core activities. SubscriptionFlow offers all that you need to run your business. It integrates easily with Wix so you may not need any other application for subscription management.

Automated billing, online payment processing, analytics and reporting, and a lot more are the core features of SubscriptionFlow. SubscriptionFlow with Wix is a perfect match for those eCommerce retailers who want to grow exponentially and beat the competition in marketing. And this claim is based on the fact that running an eCommerce business without automated billing, payment processing without a top payment gateway, and managing subscribers without subscription management software is not possible. Even if is somehow possible, you cannot beat the competition and can never think of expanding business beyond borders.

SubscriptionFlow-Wix integration is the ultimate remedy to all issues that being an eCommerce retailer you face regarding checkout. Even other than checkout, you will be able to beat any challenge with this combo.

Contact team SubscriptionFlow to see what wonders are waiting for you after the adoption of this amazing subscription management software integration with Wix.

How Wix Integration Optimizes the eCommerce Checkout (2025)

FAQs

How can eCommerce businesses optimize their checkout process for better conversions? ›

Optimizing your checkout: A checklist‍
  1. Offer a guest checkout.
  2. Optimize for mobile.
  3. Use specific delivery dates.
  4. Make the payment section easy.
  5. Offer a variety of payment methods.
  6. Use inline validation.
  7. Don't distract the user.
  8. Use progress indicators.

Is Wix good for eCommerce store? ›

Wix is the right choice if you need a content-focused website builder that, at most, needs basic e-commerce functionality. Wix offers affordable website plans, more design flexibility and is exceptionally user-friendly.

Does Wix have its own eCommerce platform? ›

Wix's eCommerce platform provides you with a comprehensive suite of professional tools to establish, design, manage and grow your online store.

How to optimise the checkout process? ›

Try to Keep the Checkout Process to a Single Page

Ideally, you want to keep your checkout to just one page. If customers don't know what's around the next corner (or the next page) this increases the odds of them abandoning cart because they may not have the right information on hand.

How to increase checkout conversion rate? ›

Ways to increase checkout conversion
  1. Simplify the process. Often, the checkout procedure is the last line of defense against cart abandonment. ...
  2. Offer guest checkout. ...
  3. Provide multiple payment options. ...
  4. Display trust signals. ...
  5. Be transparent about costs. ...
  6. Optimize for mobile. ...
  7. Retarget abandoned carts. ...
  8. Offer incentives.
Oct 30, 2023

How are service providers like Wix changing the nature of eCommerce? ›

With multichannel selling, Wix eCommerce essentially turns the world's busiest online marketplaces into second storefronts, so you can reach new audiences with minimal legwork.

What is Wix best for? ›

The Wix Editor offers a user-friendly experience for those who prefer simplicity, while the Wix Studio Editor is better suited to website designers and other professionals who want to implement intricate design elements. Whichever editor you choose, you can create your site just the way you want.

Why is Shopify better than Wix for eCommerce? ›

Choosing Shopify over Wix for ecommerce leverages its scalability, extensive customization options, and advanced selling features designed to help you start, grow, and scale your business. Whether you expand internationally, sell in person, or wholesale—Shopify has the features to help you do more.

Is Wix a Chinese company? ›

Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.

Who is Wix main competitor? ›

Shopify is often considered Wix's main competitor in the website building and ecommerce space. Both platforms offer tools for creating and managing online stores, but Shopify focuses more on ecommerce functionality.

Does Wix eCommerce take a percentage of sales? ›

Wix does not take a commission or percentage for sales. For e-commerce stores, Wix Payments takes a percentage of all card transactions, 2.9% plus 30 cents. This rate is standard and in line with other major payment processors and eliminates the need to find an outside processor to take payments.

Why not to use Wix for eCommerce? ›

Marketplace Selling: Wix does not currently support integrations with major online marketplaces, like Amazon or eBay. As a result, businesses seeking to expand and diversify their sales channels might look for other platforms with better integration options.

What is prohibited on Wix? ›

Prohibited ozone-depleting substances (ODS) Nitric acid. Peptides, research chemicals. Bacteria cultures or other products containing E-coli or Escherichia coli.

What is the product limit on Wix eCommerce? ›

You can offer up to 50,000 products in your online store. Sell physical or digital products, increase revenue with product subscriptions, connect the right payment method for your business, and start taking secure payments online.

What are the best way to increase eCommerce conversion rate? ›

How To Increase eCommerce Store's Conversion Rate
  • Hustle & get more micro-conversions. ...
  • Sprinkle urgency nudges across the store. ...
  • Simplify your checkout flow. ...
  • Build trust fast (use labels generously) ...
  • Improve your site's “search” experience. ...
  • Promote benefits, not features. ...
  • Deliver better mobile experience.

How would you approach improving the checkout process for an apparel company whose e-commerce conversion rate is below the industry standard? ›

7 Tips to Improve Your eCommerce Checkout Conversion Rate
  1. Offer Benefits.
  2. Don't Ask Them to Sign Up.
  3. Create a Single-page Checkout Process.
  4. Tap Into Retargeting Strategies.
  5. Cart Recovery Strategy.
  6. Don't Have Too Many Fields on Checkout.
  7. Perform A/B Tests.
Dec 9, 2023

How to streamline the checkout process? ›

How to improve your e-commerce checkout process
  1. Optimize for mobile. ...
  2. Implement trust signals and social proof. ...
  3. Don't make account creation a deal-breaker. ...
  4. Clearly communicate fees and shipping. ...
  5. Offer multiple payment options. ...
  6. Display a progress indicator. ...
  7. Allow one-click purchases. ...
  8. Make support options available.
Mar 11, 2024

What is one strategy your business could use to increase conversion? ›

One of the best ways to increase conversion rates on your landing pages is to customize the journey and experience for each visitor segment. You can do this by creating a customer journey map and identifying opportunities for personalization.

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